Leadership

The controlling shareholder is real-estate developer Moti Green, with many years of experience in originating, value-creating, developing and constructing commercial and tourism real-estate complexes in Israel.

Over the years, Moti Green has led a series of significant projects across commerce, tourism, hospitality and attractions, specializing in early identification of growth areas, sourcing land and opportunities with value-creation potential, and turning them into yielding, distinctive complexes with broad public and tourism presence.

Moti Green operates from a broad entrepreneurial worldview, seeing real estate not merely as a physical asset but as a platform for creating experience, footfall, commerce, tourism and long-term economic value. His approach combines strategic thinking, planning judgment, permitting and advancement capability, execution and construction experience, and a commercial vision aimed at producing complexes with clear identity and iconic standing.

Over the course of his career, Moti Green has been involved in advancing and constructing prominent complexes in Eilat and at the Dead Sea, including projects across commerce, leisure, attractions and tourism. His work is associated, among others, with complexes such as King City in Eilat, Ophira Park, the Eilat Opera House, the IMAX complex, the Dead Sea Mall and additional projects that have contributed to the development of central tourism regions in Israel.

Today, Moti Green leads, through Bercleys Group, large-scale projects in the Dead Sea region — first and foremost the Atlantis City complex: a distinctive tourism, commercial and hospitality project featuring retail areas, restaurants, cafés, tourist attractions, an innovative entertainment venue and a luxury suite hotel. Alongside this, he is advancing additional initiatives across hospitality, health, longevity and international tourism.

Moti Green's vision is to build exceptional complexes that do not merely meet a real-estate need but generate regional, experiential and economic attraction points — assets that transform the environment in which they are built and become destinations of lasting value for the public, tenants, visitors and investors.