The Company
Company
Our Vision
Building the next generation of Israeli tourism real estate
Bercleys Group was founded with a clear vision: Israel needs a new generation of tourism complexes. Moti Green founded the group 15 years ago to build exactly that — in areas where demand is proven, under a fully integrated model from site acquisition through marketing.
Our Model
The integrated model
Identification & Acquisition
The group identifies opportunities before the market prices them in. Winning the King City land in Eilat in 2017 is a case in point.
Planning & Development
All planning, permitting and construction phases are executed in-house. A fully integrated model from identification through delivery.
Management & Marketing
Our assets are managed in-house with a focus on long-term anchor leases. Long-term ownership lets us manage asset value over time.
The integrated model
Bercleys runs an integrated development model that is rare at the Israeli scale: every stage of the development chain — site identification, permitting, design, construction, leasing and asset management — is executed under one roof.
The integrated model allows the group to identify opportunities before the market prices them in, to manage the full development chain efficiently, and to maintain direct relationships with authorities, operators and tenants. It is the reason 95,000 sqm tourism complexes are buildable at all.
Geographic focus
The Dead Sea and Eilat are not just locations — they are Israel's two irreplaceable geographic assets. Both generate stable tourism demand from domestic and international sources alike. Both suffer from a chronic shortage of internationally-calibrated tourism infrastructure. That is exactly why Bercleys Group is focused there.
The bond is issued by Bercleys Pappo Melachim Ltd., a separate legal entity. The wider group holds additional assets that are not collateral for the bond.
Milestones
- 2011
Group founded
- 2017
King City land won
- 2021
King City master plan advances
- 2024
Jumbo Greece opens
- 2026
King City Phase A advances